In this fast
pace world where nearly everybody gets too much email, you need to get your
point across, and be done with it.
This is why I
suggest 3-5 page articles.
Who wants to,
or has the time to read a 15-25 page email?
And when
you’re writing an email ad, such as a solo ad where there is no content, this
holds true even more so.
There is no
point in trying to sell your product in the email. That will just cost you
visitors.
Most of my
emails don't even state that I have a product or am selling one. I let the
sales letter handle the selling.
I have found
that short teaser email ads generate the most visitors, sales and subscribers.
Here is a
quick format for when writing solo ads that I use:
- Teaser
question/headline
- Short
paragraph describing a main benefit
- Link to the
web site with call to action
- Another
short paragraph expressing a limit of some sort
(like "This information will not be
available for long")
- Link to the
web site with call to action
- My name
- Post script
That format
is very simple to follow and works well.
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